Date Draft
Conversion-focused marketing site for a dating app built around "trading" profiles instead of swiping — bold editorial typography, animated stats, interactive profile cards, and app store CTAs.
Overview
Date Draft is a dating app where people meet on purpose — detailed profiles, stated intentions and a signature "trade" mechanic that replaces endless swiping. The website introduces the concept, explains how it works, and drives App Store and Google Play downloads.
The Problem
Dating app marketing sites tend to look the same. Date Draft needed a landing page that explained a genuinely new interaction model (profile trading) in seconds and turned visitors into downloads.
The Solution
Designed and built a single-page React site with a strong magenta-on-dark brand, phone mockups in the hero, animated counters, a step-by-step "three moves" flow, interactive browsable profile cards and a chat preview — all mobile-first with clear download CTAs throughout.
Challenges
- Explaining a new product mechanic visually without walls of text
- Keeping rich imagery and phone mockups sharp yet fast-loading on mobile
- Maintaining a consistent, premium brand feel across many distinct sections
Key Learnings
- Storytelling section order has a bigger impact on conversion than any single visual
- Animated social proof (counters, ratings) works best when it is subtle and fast
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